Digital Marketing Manager
CATEGORY:
Marketing / Digital Marketing / Events
Marketing / Digital Marketing / Events
LOCATION:
Kandal
Kandal
Published on:
October 22, 2026
October 22, 2026
Application deadline:
November 21, 2026
November 21, 2026
Views: 11
Job Descriptions:
1. Strategy, Planning & Innovation
- Develop and oversee integrated digital marketing strategies, roadmaps, and action plans aligned with business objectives.
- Plan content and campaigns across key digital channels, including web, social media, SEO/SEM, email marketing, and paid media.
- Identify and test innovative tools, features, and platforms to enhance OCIC’s digital presence.
- Ensure consistency of brand voice and messaging across all digital touchpoints.
- Manage digital marketing budgets efficiently and ensure cost control across campaigns
2. Campaign Execution & Channel Management
- Lead the implementation of performance marketing campaigns across platforms (Meta, Google, LinkedIn, TikTok, and others as necessary).
- Coordinate digital content calendars and campaigns to support product launches, events, and ongoing communication.
- Oversee website management and SEO, ensuring optimal user experience, performance, and visibility.
- Ensure compliance with digital regulations, including data privacy laws and platform policies.
3. Analytics, Optimization & Reporting
- Monitor digital performance across platforms and channels, applying best practices in tracking and measurement.
- Analyze campaign performance and user behavior to drive continuous improvement.
- Provide clear reports and dashboards to management, highlighting key insights, trends, and performance against KPIs.
- Track performance against KPIs and apply testing (e.g., A/B) to refine tactics.
4. Stakeholder & Reputation Management
- Present strategic recommendations and campaign results to senior management and key stakeholders.
- Liaise with cross-functional teams (Design, PR, Product Marketing, Sales) and other relevant teams across the Group.
- Monitor online sentiment and manage reputational risks through proactive social listening and communication.
5. Team Leadership & Development
- Supervise and mentor junior digital marketing team members.
- Promote a culture of collaboration, accountability, and growth.
- Support team development through training, knowledge-sharing, and mentorship.
Job Specifications:
- Strong verbal and written communication skills in Khmer and English are preferred
- In-depth knowledge of various social media platforms, best practices, and website analytics
- Highly creative with excellent analytical abilities.
- Outstanding communication and interpersonal skills.
- Up-to-date on the latest trends and technologies in digital marketing.
- Organized in campaign management and detail-oriented.
- Knowledge in social media marketing and CRM is a bonus.
- Experience with complex data environments, analytics platforms such as Google Analytics, is a bonus.