Marketing Manager

Responsibilities:

1. Develop, own, and execute TCP's integrated marketing strategy — covering brand positioning, digital marketing, social media, content, PR, events marketing, and trade partnerships — aligned with the park's cultural mission, commercial targets, and seasonal programming calendar.
2. Lead, manage, and develop the marketing team (Senior Marketing Officer, Digital Marketing Executive, Content Creator) — set weekly priorities, review output quality, provide coaching, and ensure all team members deliver against their individual KPIs and the broader marketing plan.
3. Oversee all TCP brand communications — ensure every piece of content, campaign, press release, signage, and partner co-promotion reflects TCP's brand identity, cultural accuracy, and premium positioning; act as final approver for all external-facing marketing materials.
4. Build and manage strategic marketing partnerships — hotels, travel agencies, tour operators, tourism platforms, airlines, MICE organizers, media, and cultural institutions — coordinating co-promotions, press trips, influencer engagements, and referral programs that drive measurable visitor traffic.
5. Plan and oversee marketing activations for all TCP events, seasonal campaigns, and zone launches — briefing the team, managing production timelines, coordinating with the Event Planning Officer, and evaluating post-campaign performance
6. Manage the marketing budget — plan quarterly expenditure across channels, track actual spend against budget, evaluate ROI on all paid campaigns and partnerships, and submit budget performance reports to the Operation Manager.
7. Monitor market trends, competitor destinations, and tourism industry developments — produce monthly insights report with strategic recommendations; represent TCP at tourism fairs, industry networking events, and press engagements, plus other tasks assigned by direct manager.

Requirement:

1. Bachelor's Degree in Marketing, Communications, Business Administration, Tourism Management, or related field.
2.  Master's Degree or professional marketing certification (CIM, Google, Meta, HubSpot) is a strong advantage.
3. Minimum 5 years of marketing experience, with at least 2 years in a marketing manager or head of marketing role.
4. Proven track record managing integrated marketing campaigns across digital, social, PR, and partnership channels.
5. Experience in tourism, hospitality, cultural destinations, retail, or entertainment marketing is strongly preferred.
6. Experience managing and developing a marketing team is required.
7. Deep understanding of the Cambodian tourism and digital marketing landscape.
8. Strong knowledge of digital marketing platforms — Meta Ads Manager, Google Ads, TikTok for Business, SEO, and analytics tools (Google Analytics, Meta Business Suite).
9. Familiarity with Chinese digital platforms (WeChat, RedNote, Xiaohongshu) is a significant advantage given TCP's visitor demographics.
10. Understanding of brand management, campaign planning, and marketing budget management
11. Strategic thinker — able to translate business objectives into clear, executable marketing plans
12. Excellent presentation and stakeholder communication skills — able to pitch TCP's brand to media, partners, and senior management.
13. Data-driven — reads campaign analytics, identifies performance gaps, and makes real-time adjustments.
14. Fluent in Khmer and English; Mandarin or Korean is a strong advantage.
15. Commercially driven — understands that beautiful marketing must also generate leads, footfall, and revenue.

HOW TO APPLY:

Interested applicants are allowed to submit your updated Cover Letter and CV stating the position applied to our Recruitment Department through:
Email: recruitment@mam.com.kh
Tel: 078 882 555 / 087 882 555 (Telegram)